The four conversations.
Mandatory. Sequential. Compounding. The architecture that turns the things only you know into platform-grade intelligence — patent pending.
Why interviews at all
Other AI platforms assume the answer to your question is already in the corpus they were trained on. Mijoro assumes the most important things about your business are in your head — and were never written down anywhere. Your reasons for being in this market. The pressure your customers actually feel. The competitor moves you've sensed but haven't named. Why your team is the way it is.
The four conversations are how the platform extracts this. Not through a chat box. Not through a one-shot prompt. Through a deliberate, sequential interview architecture that asks the right questions, in the right order, and uses each answer to sharpen the next.
Why four
Each conversation covers a strategic angle that requires its own depth and its own framing:
Pre-Interview — about you
The shortest of the four. Sets the baseline. Who you are, what your business does, what you're trying to figure out, where the friction is. Capped at three autopilot turns — the platform deliberately keeps this one quick so the deeper interviews can build on it.
CMO Interview — about your market
Brand positioning, channel strategy, content marketing, customer journey, growth levers. The marketing-and-positioning depth most operators don't fully articulate even to their own team.
Competitor Intelligence — about who's coming for you
Direct competitors. Indirect threats. Market dynamics. Differentiation. Disruption risk. The blind spots most teams don't probe deliberately.
Key Client — about who actually buys
Client segments. Satisfaction drivers. Retention risks. Expansion opportunities. The customer-side intelligence that determines whether your growth is durable or fragile.
The intelligence chain clause
The four conversations aren't independent. Each one is fed the prior interviews' findings, and the platform's system prompts hard-require it to build on what was already revealed. The CMO interviewer reads what the Pre-Interview surfaced about your strategic aspiration. The Competitor interviewer reads what the CMO interview found about your positioning. The Key Client interviewer reads everything before it.
The platform refuses to re-ask questions you've already answered. It deliberately probes contradictions between earlier turns. It references specific claims from prior interviews to demonstrate continuity. By the time the fourth conversation ends, the platform's view of your business is dense, internally consistent, and multi-perspective in a way no single interview could produce.
Every company gets its own interviewers. Mijoro generates a unique codename per interview, per run, via a live LLM call — drawn from your industry and context. The CMO Builder on Boardroom-tier plans lets you tune the persona to your voice.
Two ways to run them
Sit through them. Open the interview page and answer in your own words. As long as it takes. The platform has no time limit. Deep sessions can run for hours.
Autopilot. Let the platform draft every answer from your data — your dossier, your uploads, your connected integrations. Review the transcript, approve it, move on. Minutes, not hours.
Most operators use a mix: Autopilot for the questions where their data already has the answer, hand-written for the ones where their judgment matters.