Running your interviews.
Four mandatory conversations, in order. Each one builds on the last. Each one unlocks more of the platform. You can't skip them. You wouldn't want to.
Why interviews are mandatory
The things that matter most about your business aren't on your hard drive. They're in your head. The why behind your strategic position. The pressure points your customers actually feel. The competitive instincts you've developed over years. Mijoro can ingest every file you have and still not know what you actually think — which is why the platform interviews you before it produces anything serious.
The four interviews are gated by the platform at the API level. Boardroom reports, the Debate Arena, the Board Pack, and the full Scenario engine all refuse to run until all four interviews are marked complete. This is enforced server-side, not on the honor system.
The order
The interviews must run in a specific sequence — each builds on the last, deliberately. The platform won't let you start the second interview until the first is complete.
Pre-interview
The short one. About you, your business, where the friction is, what you're trying to do. Sets the baseline the other three interviews build on.
CMO Interview
Marketing and growth. Your positioning. Your channels. Your customer journey. Your brand and where it needs work.
Competitor Intelligence
Who's coming for you. What they're doing well. Where they're vulnerable. What you're not seeing yet.
Key Client
Who actually buys. Why they stay. Who's about to leave. Where the next dollar is hiding in your existing book.
Dynamic interviewer names
Every company gets its own interviewers. Mijoro generates a unique codename per interview, per run, via a live LLM call — drawn from your industry, your context, your strategic stakes. You might see APEX. You might see VANGUARD. You might see CATALYST. No two companies see the same names. The CMO interviewer's name can also be customized via the CMO Builder configuration on Boardroom-tier plans.
Two ways to run them
Sit through them. Open the interview page, the interviewer greets you, you answer in your own words. As long as the depth requires — a deep session can run for hours. The platform never times you out.
Let Autopilot do it. Hit the Autopilot button and Mijoro drafts every answer from your data — your dossier, your uploads, your connected integration data. You review and approve. A full Autopilot run on all four interviews takes minutes, not hours.
Most operators use a mix: Autopilot for the questions they don't have time for, hand-written answers for the ones where their judgment matters.
How they compound
Each interview is fed the prior interviews' findings. The CMO interviewer reads what the pre-interview revealed about your strategic aspiration. The Competitor interviewer reads what the CMO interview found about your positioning. The Key Client interviewer reads everything before it.
This is enforced in the system prompts: the platform refuses to re-ask questions you've already answered, deliberately probes contradictions, and references specific claims from earlier interviews to demonstrate continuity. By the time the fourth interview ends, the platform's understanding of your business is dense, multi-perspective, and internally consistent.
An interview completes automatically when the platform reaches sufficient psychometric confidence across at least twelve strategic dimensions — or when the turn count caps. There is no "complete" button. The interview ends when the platform has enough to work with.